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Project

Invitation

Story

Summer style reminds me of being a kid. I would spend all day outside with my three best friends running through the neighborhood. Only going inside to have a meal then right back out to the pool. There are only a few brands that have captured this type of nostalgia, but the best is Coca-Cola. I wanted to capture a little bit of that feeling. The bright, energized, fun, carefree feeling of being young with no worries.

Deliverables

  • Brand
  • Logo
  • Package Design
  • Type Design
  • Layout Design
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Design Challenge

Develop a sub brand for Kohl’s that would help people rediscover outdoor settings. To identify a market gap and increase revenue by developing a product to fill the gap.

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