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Project

Her + Her

Story

Her + Her was born from necessity. From the sheer fact that the fashion industry does not understand Queer culture or even begin to acknowledge the shape of a woman’s body. That numbers can’t possibly define us. And that the amount of waste that is created from the textile of unused product is hard to measure. So, how do we move forward?

Deliverables

  • Brand
  • Identity
  • Strategy
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Design Challenge

To create a brand that gave meaning to a culture with many shapes and sizes. To address a larger global problem of sustainability.

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